4 digital content creators discuss their role in the Church’s mission of evangelization

CNA Staff, Apr 6, 2025 / 07:00 am

As digital platforms continue to explode, there has been a rise in Catholic content creators producing and sharing content across many social media platforms as a way to spread the Gospel and reach people for Christ. A quick look at Instagram, for example, yields a plethora of Catholic content creators including priests, religious sisters, catechists, authors, married couples, and more. 

CNA spoke to a handful of these digital evangelists about their work and their use of digital media in spreading the Gospel. 

Desirae Sifuentes, UncatechizedCatholic on Instagram

Desirae Sifuentes, also known as UncatechizedCatholic on Instagram, is a Catholic content creator with more than 70,000 followers on Instagram. When she was in her 20s she realized that as a cradle Catholic who was not catechized well when she was younger, it was difficult to learn more complex teachings of the Church. She realized she would need a theology degree but such a degree shouldn’t be necessary.

“I was thinking to myself, ‘Why don’t we have something to serve somebody like me? Because I know there are a lot of people like me.’ And I heard the Holy Spirit speak to me and he said, ‘You’re an uncatechized Catholic and there are others like you and you can help them,’” she told CNA in an interview. 

Sifuentes, a mother of six who will graduate from Franciscan University with a degree in theology in May, now creates content with a “focus on catechesis.”

“My goal is overall evangelization: so, people who know the faith itself but also understand how to think about the faith,” she explained. “So I bring a philosophical side to it as well. Not every post is strictly educational. Sometimes it’s just fake because I’m trying to get you to think about it. And my sweet spot, if we’re going with the university analogy, is I try to hit 200- to 300-level catechetics.” 

Sifuentes added that she sees the internet as “this ability to evangelize, particularly in a Vatican II new evangelization style.”

However, she added that this way of communicating “is not a replacement of our in-person evangelization. Very few of those people will actually convert from the online efforts alone, but I think today, it’s the first door to kind of entering this space.”

Emily Wilson, emwilss on Instagram

Emily Wilson is a well-known Catholic mother, wife, and speaker with over 120,000 followers on Instagram. Her content is geared toward women with the hope of encouraging them in their faith journey and in their vocations. 

Wilson told CNA that her page began as a way to encourage women in their faith. “I wanted to help women who felt lost, discouraged, or bogged down by the lies of the culture live more fully in the freedom, joy, and peace they were made for,” she said, adding that “communicating to them through social media was a beautiful way to reach women all over the world.” 

However, Wilson does not consider herself a content creator.

“I believe content can tend to be meaningless filler that people post just to have things to say and just to grow accounts,” she said. “I have always shared with the women who follow me that I do not share content, but I share meaningful things God puts on my heart to share with them to encourage them and inspire them on their journey of faith.” 

Despite not considering herself a content creator, Wilson does see the importance sharing content about the faith online plays in the Church’s role of evangelization.

“I believe people who share online in a heartfelt, vulnerable, beautiful, encouraging way can really help others see the beauty of the faith,” she said.

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Kira and Jeff Andrea, MercyDivineMusic on Instagram and YouTube

Husband and wife Kira and Jeff Andrea spent years performing in secular bands but always felt uncomfortable sharing their faith. After feeling called to start a new chapter, the Catholic couple began Mercy Divine — Catholic music with the aim of drawing listeners closer to Jesus, his divine mercy, and the beauty of the Catholic faith. 

With more than 286,000 followers on Instagram and over 165,000 followers on YouTube, the duo now share a variety of social media content including the singing of Latin hymns, praying novenas, and videos discussing different aspects of the Catholic faith.  

“We try to share content that will show the beauty of Catholicism. The first reel that went viral for us was on devotion to the holy face of Jesus. This was a humbling and fitting reminder of why our page exists — to serve God,” Kira told CNA. 

As a content creator, Kira said she tries “not to put the focus on myself too much. I want the focus on God, the richness of our faith — the miracles, wonders, devotions, prayers, and the love of Christ and Our Blessed Mother.” 

“Our goal is to do the same with our music. We love the beauty of tradition and reverence for Jesus in the Eucharist and want to bring that into everything we create,” she added. “Our goal is to move hearts and souls to love God, embrace their faith, and live it boldly.” 

In terms of the role Catholic content creators play in evangelization, Kira said she believes that “it’s crucial for Catholic content creators to be in every social media space evangelizing and being examples of Christ’s love in the world, which at times requires us to stand up against popular culture.” 

“So many people, both young and old, are searching for truth, spending a great deal of time on social media, and if we can challenge them or get them thinking about their faith, then we are doing our job,” she explained. 

Alexandro Jurado, VoiceofReason_clips on Instagram 

Alexandro Jurado, a Byzantine Catholic known as “Voice of Reason” on social media, credits his digital platforms to constant encouragement from his best friend since kindergarten. 

“He got me to evangelize and to do apologetics online after he had a reversion to the faith, due, in large part, to my persistent evangelization efforts with him, as well as the yearlong formal catechesis I gave him, which culminated in his confirmation in the Church in 2021,” Jurado told CNA. 

“It took him almost two years to convince me to share the faith on social media, and in March of 2023 we finally started Voice of Reason on TikTok. A few months later, in late July, we got on YouTube and Instagram,” he added. 

Today, Voice of Reason has more than 96,000 followers on Instagram, over 105,000 subscribers on YouTube, and over 245,000 followers on TikTok.

Jurado explained that his content is “primarily apologetical.” 

“We share and defend the Catholic faith, and we engage with other non-Catholic points of view, which includes responding to some of the harshest critiques of Catholicism,” he shared. “We also promote the Eastern rites of the Catholic Church and Catholic culture as a whole.”

In terms of the role Catholic content creators are playing in the Church’s mission of evangelization, Jurado said he believes these individuals “have become the primary evangelists and catechists in the modern age.”

“No longer do laypeople rely on their local parish catechists for faith formation, but on their favorite social media influencers,” he said. “Even many clergy have realized the game-changer that social media has become, and many bishops, priests, and deacons have harnessed the power of these platforms to share the Catholic faith with the masses.”