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It's been not even a month since Apple released its latest iPhones, along with new earphones and smart watches.
But the multi-trillion-dollar tech giant is gearing up to pull back the curtain on yet another set of gizmos.
Apple is launching three new hardware products later 'this week', according to industry expert Mark Gurman.
They're set to be packed with the new M5 processing 'chip' that's expected to provide users with enhanced AI capabilities.
And the trio of devices will likely hit the shelves before the end of the month.
'Apple’s much-anticipated October product launches are about to happen,' said Gurman in the latest issue of his Power On newsletter.
'With the iPhone 17 line, iPhone Air, AirPods Pro 3 and new watches already out, Apple will turn its attention to the rest of its fall product pipeline this week.
'I’m expecting a number of new products to be introduced in this latest wave.'
Apple is rumoured to be launching three brand new products this week - here's what we expect to see
VISION PRO
Apple is set to release an updated version of its Vision Pro headset, which was first released in the US early last year before a wider rollout.
Unlike the original version, this updated Vision Pro will be equipped with the new M5 chip, which entered mass production at the start of the year.
Akin to the device's 'brain', the M5 chip allows for faster and more energy-efficient processing speeds, optimised for the latest AI demands.
The device will also have an 'improved strap' providing more support and comfort for the wearer, with bands along the back and the top of the head, MacRumors reports.
The current Vision Pro weighs around 600g and currently starts at £3,499 on Apple's website – although it's unclear if this new model will be lighter or cheaper.
Vision Pro has 'struggled to build much of a following so far', Gurman adds, partly because the closed 'design limits its appeal'.
'It’s not something most people can wear for hours a day or use in all settings,' Mr Gurman said.
Apple's Vision Pro headset was first released in the US February last year before a wider rollout
Three Apple products coming 'this week'
- Updated Vision Pro headset
- 14-inch MacBook Pro
- iPad Pro (11-inch and 13-inch)
(All three devices are rumoured to be packed with the new M5 chip for enhanced performance)
'Best case, a relatively small group of gamers, travelers and video editors are looking for something like this.'
Nevertheless, Apple will 'likely deliver a full redesign' of the Vision Pro at some point, he added – suggesting this soon-to-released version is just a minor update in comparison.
iPAD PRO
Another new device to be released this week that's also getting the M5 chip is the eighth-generation iPad Pro.
The new tablet will follow last year's seventh-gen model, which was packed with the M4 chip and and an OLED screen, which provides better image quality than LCD and MiniLED used in previous iPad models.
The current seventh-gen iPad Pro is available in two screen sizes – 11-inch (for £999) and 13-inch (£1,299), and it's expected Apple will keep these options for the new version.
One minor design change will be that 'iPad Pro' will no longer inscribed on the back of the device, MacRumors adds, but otherwise there seems to be few 'major design changes'.
According to Gurman, the new Vision Pro and iPad Pro are 'already in mass production' and the company is 'gearing up for an imminent release'.
Last year's seventh-gen iPad Pro (pictured) came with the M4 chip, available in two screen sizes – 11-inch and 13-inch
14-INCH MACBOOK PRO
Gurman said it's also likely that a new MacBook Pro gets announced this week, with the new M5 chip again the 'major change' on the existing £1,599 model.
The high-end laptop aimed at business professionals will come with a 14-inch screen, while a 16-inch screen options will likely follow next year.
According to Gurman, Apple will announce these three new products online this week, rather than 'through a flashy event on Apple’s campus' as is typical with a new iPhone.
Although the date is not confirmed, it's worth bearing in mind Apple announced a new product on a Tuesday this time last year.
Apple usually schedules its product announcements for 10am PT (6pm BST), so it's worth keeping an eye on its official website and social media channels then.
The Daily Mail will be covering all the announcements as they arrive.
THE TRILLION DOLLAR RISE OF APPLE
1976: Founders Steve Jobs, Steve Wozniak and Ronald Wayne created the company on April 1 1976 as they set about selling computer kits to hobbyists, each of which was built by Wozniak.
The first product was the Apple I.
1977: Apple released the Apple II in June, which was the first PC made for the mass market.
Steve Jobs unveils Apple Computer Corporation's new Macintosh February 6, 1984 in California.
1981: Jobs became chairman.
1984: The Macintosh was introduced during an ad break for the Super Bowl and later officially unveiled during a launch event. It was discontinued a year later and Jobs left the firm.
1987: Apple released the Macintosh II, the first colour Mac.
1997: Apple announces it will acquire NeXT software in a $400 million deal that involves Jobs returning to Apple as interim CEO. He officially took the role in 2000.
The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone
2001: Apple introduced iTunes, OS X and the first-generation iPod.
The first iPod MP3 music player was released on October 23, 2001, at an event in Cupertino and was able to hold up to 1,000 songs.
2007: Apple unveils the iPhone.
2010: The first iPad was unveiled.
2011: Jobs resigned in 2011 due to illness, handing the CEO title to Tim Cook. Jobs died in October from pancreatic cancer.
2014: Apple unveiled the Apple Watch. It also unveiled its first larger iPhones - the 6 and 6 Plus.
2015: After purchasing Beats from Dr Dre, Apple launched Apple Music to compete with Spotify and other music streaming services.
2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the firm is embroiled in a legal battle with the FBI, involving the agency demanding access to the locked phone used by Syed Farook, who died in a shootout after carrying out a deadly December attack in San Bernardino, California with his wife. The court order was dropped on March 28 after the FBI said a third party was able to unlock the device.
2017: Apple introduces the iPhone X, which removes the home button to make way for a futuristic edge-to-edge screen design and a new FaceID system that uses advanced sensors and lasers to unlock phones with just the owner's face.
Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.
2018: In a first for the company, Apple introduces new features in its latest operating system, iOS 12, that encourage users to manage and spend less time on their devices. The move was spawned by a strongly worded letter from shareholders that urged the firm to address the growing problem of smartphone addiction among kids and teenagers.
2019: In January, Apple reports its first decline in revenues and profits in a decade. CEO Tim Cook partly blamed steep declines in revenue from China.
2020: In March, Apple closes all its bricks and mortar retail stores outside of China in response to coronavirus.
2021: In an online virtual event in April CEO Tim Cook declared Apple's goal of becoming carbon neutral for Earth Day. Later in the year the iPhone 13 was announced.
2022: In September the iPhone 14 was announced. One of the new features included a new sensor to detect if a user had been in a car crash as well as an improved camera system.
2023: Apple brought back its 'Home Pod' after the first generation was discontinued. The 'Home Pod' can be seen as an alternative to Amazon's Alexa or Google Home as it is powered by voice commands.
2024: Apple makes its first steps into artificial intelligence with the release of Apple Intelligence. The features are not all released at once with many delayed until the following year.
