Apple takes on Netflix's iconic 'tudum' intro sound with a new jingle that will accompany everything you watch on Apple TV - so, do you think it's as catchy?

Netflix's 'tudum' is one of the most iconic sounds in television, playing at the start of every film and TV show on the platform. 

Now, Apple appears to have taken inspiration from its rival. 

The tech giant has unveiled its own jingle, composed by American singer–songwriter, Finneas. 

The short tune will play alongside a new rainbow logo animation, and will accompany everything you watch on Apple TV. 

'This is just the beginning,' Apple simply titled its reveal video. 

The jingle, or 'mnemonic' as Finneas calls it, has received mixed reviews on social media, with some claiming that at five seconds, it's too long. 

'a bit long,' one user said on X, adding: 'I hate waiting for all that to pass before I watch the movie...'

So, do you think it's as catchy as Netflix's 'tudum'? 

Finneas, who is also the brother of Billie Eilish, explained his involvement in the project on Instagram. 

'Created the new mnemonic for Apple TV,' he said. 

'Never thought I'd get to do something like this but I am so honored and truly couldn't have enjoyed working on it more. 

'hope this very short piece of music feels like it matches the things I love about Apple so much – They make such beautiful tools. Lucky to use em.'

Many fans seem to enjoy the new tune and animation, with one calling them 'brilliant'. 

'Gorgeous in design and sound. Bravo!' another commented, while one quipped: 'I love these new sounds that bridge/bring us into the Her era,' in reference to the 2013 sci–fi blockbuster. 

However, others were less certain.  

'This gives me anxiety but I can't put a finger on,' one sceptic commented. 

Another questioned: 'Why does the note never resolve? The last note should be lower.'

The new jingle may have been inspired by Netflix's 'tudum', which has been in place since 2015. 

What many viewers don't know is that the tudum came from House Of Cards – the show which arguably put Netflix on the map.

Starring Kevin Spacey as ambitious American politician Frank Underwood, the series came out in 2013 and was the first to be produced by a studio for the streaming site.

It won seven Emmy Awards and two Golden Globes and established Netflix as a serious name in content creation as fans obsessively tracked Frank's rise to the top by means of backstabbing all those who had wronged him in the past.

In the final episode of the second season, the lead character moved one step closer to his political dream and as he loomed over his desk he banged its wooden surface twice with his right fist.

The sound faded away as the end credits arrived and the end result was something that closely resembled Netflix's jingle, introduced a year later.