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9 hours ago
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A stunning Miss England semi–finalist has been revealed, but there's a huge catch – she is AI–generated.
The Miss England pageant has launched a brand new AI round, featuring computer–generated beauty queens.
Glamorous contestants can now walk down a virtual catwalk by making digital twin avatars of themselves as part of the Black Mirror–style qualifying round.
Organisers believe they are the first beauty pageant in the world to introduce a digital AI round which will help 'reflect the world' the young women are stepping into.
The contest has already axed its bikini swimwear round in a bid to move away from outdated pageant stereotypes and replaced it was a CPR round teaching life–saving skills.
Now the new–look competition will also feature a 'Miss England Avatar Round', giving beauty queens the chance to step into the world of AI technology.
Over the course of two–hours, each participant can develop a fully–animated avatar – a digitally cloned version of themselves capable of delivering presentations and making virtual appearances.
Afton McKeith – the daughter of TV nutritionist Gillian McKeith – was the first Miss England semi finalist to complete the filming process this week.
A stunning Miss England semi–finalist has been revealed, but there's a huge catch – she is AI–generated
Afton McKeith – who is the daughter of TV nutritionist Gillian McKeith– was the first Miss England semi finalist to complete the filming process this week
Incredible video shows her going through instantaneous multiple wardrobe changes and addressing the camera in multiple languages including Chinese and Spanish.
The lifelike avatar says: 'This is not actually me, I am Afton's digital twin.
'I have no human needs, no sleep, no stress, no make–up disasters. Just pure calculated perfection.'
She adds: 'Very soon digital twins won't be a novelty, they will be attending meetings, handling interviews and running entire lives.
'Lets face it, wouldn't you rather send your avatar to your 9am meeting if you could?'
The real Afton, 25, from London, said: 'It's such an exciting honour to be the first Miss England contestant to experience the Avatar Round.
'This initiative is a brilliant way to encourage more young women to step into the world of business and technology.
'A digital twin can be a powerful asset as it allows you to create content that can be reused, save time on filming and even license your likeness to companies for campaigns or educational tools.
The real Afton, 25, from London, said: 'It's such an exciting honour to be the first Miss England contestant to experience the Avatar Round'
Over the course of two–hours, each participant can develop a fully–animated avatar – a digitally cloned version of themselves capable of delivering presentations and making virtual appearances
How does it work?
Miss England teamed up with MirrorMe, which usually creates lifelike video AI avatars for corporate use, to launch their 'groundbreaking' move.
Over the course of two hours, each participant can develop a fully–animated avatar – a digitally cloned version of themselves.
Contestants can record voiceovers and movements to bring their avatars to life, exploring how they might represent themselves in future digital interviews, business pitches, or public speaking engagements – all while being able to speak over 140 languages.
'It's about working smarter and exploring new ways to build your brand, create income and stay present even when you're not physically available.'
Miss England has teamed up with tech firm MirrorMe, which usually creates lifelike video AI avatars for corporate use, to launch their 'groundbreaking' move.
Organiser Angie Beasley, who has run the Miss England competition for 23 years, said: 'Miss England has always been about more than just looks.
'With the rise of remote working, AI and virtual platforms, I felt it was time to reflect the world our contestants are stepping into.
'This round is about confidence, presence and impact — whether you're in the room or on a screen.
'It's an empowering way to bridge beauty, brains and modern tech.
'This innovative new round opens the door for contestants to embrace technology in a whole new way, highlighting their adaptability, creativity, and communication skills in the digital space.'
Contestants can record voiceovers and movements to bring their avatars to life, exploring how they might represent themselves in future digital interviews, business pitches, or public speaking engagements – all while being able to speak over 140 languages.
Contestants can record voiceovers and movements to bring their avatars to life, exploring how they might represent themselves in future digital interviews, business pitches, or public speaking engagements – all while being able to speak over 140 languages
The Miss England business avatar round will be one of ten rounds in the next Miss England semi final that contestants can opt to enter.
The winner will be judged by the highest combined views for their AI video presentations on the official MirrorMe website, Vimeo and YouTube.
JP Allard, managing director of TVNF, which owns MirrorMe, said: 'What most people don't realise is the experience that comes as part of being a Miss England contender, helping develop young women into becoming confident spokesperson and leaders in any career.
'We are adding to this a new AI round that is not only going to help them adapt to the new world of AI, but give them a side hustle to boost their income with a genuine step up the ladder into towards mastering AI.
'We are so proud to bring something new and exciting to Miss England.'
