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Enron has unveiled a new product called the 'Enron Egg,' the world's first at-home micro-nuclear reactor that can power an entire home for 10 continuous years.
If that sounds too good to be true, that's because it is.
The product is entirely fictional, created as a 'parody' in what appears to be part of an elaborate joke.
Enron collapsed in a spectacular scandal in 2001 and its name was purchased for just $275 by Connor Gaydos, an online figure who pulls off public stunts to mock misinformation and conspiracy theories.
In a five-minute clip posted on the newly launched site Enron.com, Gaydos channels Steve Jobs as he unveils the Egg to a room of spectators at the 'Enron Power Summit.'
'Ladies and gentlemen, we have harnessed the power of the atom,' he says.
In the video, Gaydos claims the Enron Egg will revolutionize the power industry, the independence industry and the freedom industry.
He also says Enron had partnered with the Federal Emergency Management Agency (FEMA) to provide nuclear eggs to rapid response teams all over the world.
'Because that's what it's all about folks, making the world a better place one egg at a time,' he said.
Enron has unveiled a new product called the 'Enron Egg,' the world's first micro-nuclear reactor that can power your entire home for 10 continuous years
The fake nuclear reactor is reportedly made up of three key components: a heat-resistant outer casing, a heavy water pump and an integrated microchip.
The casing is made of 'enronium isotope,' a fictional material, and is engineered to withstand extreme temperatures to 'protect the reactor's core while maintaining optimal thermal efficiency — even in the harshest conditions,' according to Enron.com.
'At the heart of the egg lies a uranium zirconium hydride-fueled reactor, chosen for its safety and efficiency,' Enron's 'Chief Technology Officer' Daniel Wong explains in the unveiling video.
He goes on to say that the nuclear reactor is 'precisely regulated' by nine boron control drums located around the perimeter 'to maintain balance and stability.'
The heavy water pump allows hydrogen-enriched coolant to flow throughout the device to slow fission reactions and drive the system's cooling, 'ensuring consistent performance and extended lifespan,' Wong says.
'For your safety, only certified Enron engineers have access to the internals of the egg, which only uses 20 percent enriched uranium. This is far too low to make an atomic weapon, it would simply be impossible,' he adds.
The exact 'price' of the Egg is unclear, but the Enron website claims the device is 'significantly more affordable' than traditional energy systems, 'which cost between $19,000 and $50,000 while being subject to power fluctuations.'
'The Egg offers a reliable, constant energy source at a fraction of the long-term cost,' the site reads.
The device is entirely fictional, a form of satire that some believe is intended to poke fun at 'nonsense' tech innovations
The Egg is made up of three key components: a heat-resistant outer casing, a heavy water pump and an integrated microchip
Enron's new CEO, Connor Gaydos, purchased the company's trademark for $275 in 2020 through his Arkansas-based LLC 'The College Company'
In December 2001, Enron filed for bankruptcy, after news of widespread internal fraud was made public on October of that year.
Some of the company's top executives were sent to prison, and the event was the largest bankruptcy reorganization in US history at that time.
Today, Enron's infamous downfall is known as the 'Enron scandal.'
Publicly available documents show that an Akansas-based LLC called The College Company, co-owned by Gaydos, bought the Enron trademark for $275 in 2020.
Gaydos then launched Enron.com December 2, 2024, 23rd anniversary of the company's bankruptcy filing, along with a press release and a promotional video.
Though the website and launch materials appeared legitimate at first, closer inspection reveals their unserious nature.
Gaydos unveiled himself as the 'new CEO' on December 9, 2024, and has featured in a series of parody videos since then.
In addition to having a known satirist at the helm, the company's terms and conditions clearly state that the website is a 'protected parody' for 'entertainment purposes only.'
Gaydos is best known the book Birds Aren't Real: The True Story of Mass Avian Murder and the Largest Surveillance Campaign in US History, which he co-authored with Peter McIndoe and published in 2017.
This book satirizes the spread of misinformation by outlining a mock conspiracy theory which claims that the US government wiped out birds and replaced them with drones to spy on Americans.
It's not totally clear what statement Gaydos is trying to make though the resurrection of Enron and the launch of the Enron Egg, but some have speculated that he is poking fun at Big Tech and 'nonsense' tech innovations.
