Every time your football team scores, wins or loses, 'extreme' activity in your brain may dictate what you do next, a new study reveals.
In experiments, scientists in Chile scanned football fans' brains to see how blood flow changed as they watched their team win or lose.
The experts found that the sight of their team scoring lit up the brain region associated with reward, releasing pleasurable chemicals like dopamine.
But when their team lost, a different area of the brain involved in introspection was triggered, helping them make sense of what has just happened.
In other words, we feel good when we watch our team score, but when we see our team's rivals put one past us, we attempt to rationalise it.
The study's lead author Francisco Zamorano Mendieta at Clínica Alemana de Santiago, said 'intense devotion affects neural activity'.
'With significant victory, the reward circuitry in the brain is amplified relative to non-rival wins,' he said.
'Most importantly, these very circuits are forged in early life.'
Brain activity goes to 'extremes' in football fans when their team wins or loses, reports scientists. Pictured, dejected Nottingham Forest at the FA Cup semi-final match against Manchester City at Wembley Stadium, April 28, 2025
The experts say the social and psychological behaviours of football fans have been commonly studied, but the sport's effects on the brain may have been overlooked.
To learn more, they recruited 60 healthy males aged between 20 and 45 who were fans of two rival Chilean clubs – Colo-Colo and Club Universidad de Chile.
According to the experts, soccer fans are especially known for their team loyalty and enthusiasm in South America and Europe compared with the rest of the world, making them an ideal sample for extreme emotions and brain activity.
The participants watched a compilation of highlights featuring 63 goals that involved their favourite team, their rival, or a neutral team.
Participants saw their team achieving a high margin of victory against their arch rival as well as significant defeat against the rival – what pundits might call a 'thrashing'.
As participants watched, researchers used functional MRI (fMRI), an imaging technique that measures brain activity by detecting changes in blood flow.
The team also assessed their levels of football 'fanaticism' – including 'inclination to violence' and 'sense of belongingness' – by making them complete a 13-item personality questionnaire.
The fMRI results showed that brain activity changed dramatically 'within seconds' when the fan's team succeeded or failed.
fMRI results showed that brain activity changed when the fan’s team succeeded or failed. This image reveals the effect of significant defeat on the brain where a network called the salience network - responsible for switching between internal and external thinking - is deactivated
How does fMRI work?
Functional magnetic resonance imaging (fMRI) measures the metabolic changes that occur within the brain, such as changes in blood flow.
Medical professionals may use fMRI to detect abnormalities within the brain that cannot be found with other imaging techniques, measure the effects of stroke or disease, or guide brain treatment.
It can also be used to examine the brain’s anatomy and determine which parts of the brain are handling critical functions.
Whereas a normal MRI scan gives pictures of the structure of the brain, a functional MRI scan shows which parts of the brain are activated when certain tasks are carried out. This includes language, memory and movement.
When a person's team wins, the reward system in the brain – responsible for creating feelings of pleasure and motivation – is activated.
When scientists say a part of the brain is activated, it means that the nerve cells in that region are working harder and therefore need more blood flow, resulting in the release of neurotransmitters like dopamine and acetylcholine.
Meanwhile, when a person's team loses, the 'mentalization network' – another set of coordinated brain regions – can be activated instead, according to Dr Zamorano.
The mentalization network supports the ability to think about the mental states of oneself and of others, so activation of this network can therefore take the fan to an 'introspective state' that may lessen the pain from a loss.
Unsurprisingly, higher activation in the brain's reward system regions occurred when participants’ teams scored against rivals rather than non-rivals.
This suggests that the brain will reward a Liverpool fan, for example, with more pleasurable chemicals if they score against Everton or Manchester United compared with Sunderland or Luton Town.
Researchers found this effect is strongest in highly fanatic participants, who might seem perfectly rational individuals until dramatic moments make them 'suddenly flip'.
Most worryingly, the study found the mechanism that regulates cognitive control may be inhibited during a loss, which could be dangerous for people nearby.
This Rangers fan looks dejected after the Scottish Premiership match at Fir Park, Motherwell, August 2, 2025
During a loss, there's inhibition of the brain hub connecting the limbic system (responsible for basic emotions like pleasure and anger) with frontal cortices (known for higher-level functions like decision-making, problem-solving and emotional regulation).
As a result, this may hamper the mechanism that regulates cognitive control, increasing the probability to fall into disruptive or violent behaviour.
The findings, published today in the journal Radiology, may provide a useful model for studying social identity and emotional processing in competitive situations.
'Soccer fandom provides a high-ecological-validity model of fanaticism with quantifiable life consequences for health and collective behaviour,' Dr Mendieta said.
'The same neural signature – reward up, control down under rivalry – likely generalizes beyond sport to political and sectarian conflicts.'
The David Seaman effect: Football goalkeepers see the world differently, scientists say
Any football fan will know goalkeepers play a unique role in their team, but their brain may also function differently to outfield players, a study suggests.
Scientists present some of the 'first solid scientific evidence' that keepers show 'fundamental' differences in the way they perceive the world.
This may help them make quick decisions based on 'limited or incomplete sensory information', and possibly the difference between conceding goals and keeping a clean sheet.
Keepers noted for quick reaction times who may benefit from this include David Seaman, formerly of Arsenal and England, Brazil's Alisson Becker of Liverpool and Germany's Manuel Neuer of Bayern Munich.
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